Russell “Rocky” Gunderson ’72

CALSAE RGunderson HoF PhotoRocky graduated from Cal in 1976 with a B.S. in Industrial Engineering and Operations Research. He was a 2-term EA from September 1975 to June 1976. He has also been a member of the Housing Corporation Board since 2012.

After receiving his undergraduate degree at Cal, Rocky went on to earn his M.S in Industrial Engineering from Stanford and his MBA in Finance and Marketing from UCLA.

Rocky is currently the Chief Marketing Officer and a co-founder of MoZONE Solutions, the leading mobile proximity engagement platform company, and a Principal at SierraRock, a strategy consulting firm. Rocky also chairs the Technology/Media and Life Sciences Investment Committees for the UCLA Venture Capital Fund.

Rocky previously was Co-founder and Vice President of Marketing, Network Development, and Operations for SeeSaw Networks, a comprehensive digital place-based media company. He has over 20 years of operational experience in the enterprise applications market. Prior to SeeSaw, Rocky led all marketing and business development efforts for Blue Martini Software, the leading provider of customer facing applications in the retail market.

Before Blue Martini, he was CEO of Vigilance Software, the leading provider of supply chain event management and analytics software in the manufacturing market. He successfully realigned the company’s business strategy and orchestrated its sale to Arzoon Software, now part of SSA. Prior to Vigilance, Rocky held executive positions at Baan Software and Hewlett Packard Company.

He has been a member of the UCLA Venture Capital Fund for the last six years where he currently chairs the investment committee for technology, media and life science startups. He is also an active member of the Four Cities Stevens Creek Trail Program which links the biking and hiking trails of Sunnyvale, Mountain View, Los Altos & Cupertino.

Rocky is an avid Cal and San Francisco 49ers and Giants fan. He and wife Mary Jo have two children – Son Matt, an SAE at UCLA from 2005 to 2009 and Berkeley Haas MBA graduate in 2015, and daughter Jenna, a Stanford graduate in 2011.

The Gunderson family lived for over two years in Europe and last summer spent a chunk of time in The Netherlands, Sweden, Finland, Estonia & Russia. They also spend as much time as they can at Lake Tahoe with their golden retriever where they enjoy hiking, biking and boating.